We know you have countless places to shop, and with online options at your fingertips, the choices can feel overwhelming. That’s why we invite you to explore Dallas Diamond Factory. Here, you’ll find the difference: we offer face-to-face expert guidance that online stores simply can’t match. This is a significant investment, and we want to ensure you make the right choice every step of the way.
Any style, any budget.
We Specialize in Engagement Rings
Rose Gold
yellow gold
white gold/platinum
heart
emerald
marquise
oval
asscher
radiant
cushion
pear
princess
round
Custom Engagement Rings
The Ring You Want, Made For You
Designing a custom engagement ring doesn’t necessarily mean spending more. It means choosing the style, diamond, setting, and budget that feel right for you. We’ll guide you through your options, explain pricing clearly, and help you create a one-of-a-kind ring without pressure, overwhelm, or surprise costs.
We work with a curated selection of GIA-certified diamonds - typically 30–50% below what you would pay at a traditional retailer for the same stone. Bring us your budget, and we'll show you exactly what it buys here versus elsewhere.
a bigger diamond for A Better price
Diamonds of All Types at Wholesale Prices














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Enter the lobby and take the elevator to the 5th floor.
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Look for the 4201 Spring Valley office building
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4201 Spring Valley Road,
Suite 560, Farmers Branch 75244
How to Find our Dallas Showroom
By Appointment Only.
Flexible times available
Call or Text
Dallas Diamond Factory
4201 Spring Valley Road, Suite 560 Farmers Branch 75244
Owner & 30 Year Diamond Expert
Work directly with Max
Let's Get Started
Set a time to explore your options one-on-one, with no pressure to commit.